If you are a property investor then you need to market your business just like everyone else. There is a lot that goes into buying a property, turning it all around and then selling it on for a profit. You need to think of what you do as a collective business. The property you sell are like products and to get them sold in a successful way you need to think about marketing. There are many ways from which you can approach the marketing aspect, you likely already use a few, but here are some for you to consider before your next marketing campaign gets underway.
Estate Agents
You can put your finished properties for sale with an estate agency. This gets rid of all of the marketing because they will do it all for you. They manage everything, allowing you to sit back and relax as the sale goes through. However, be careful because they take a sizable chunk of commision that will come off your profit margin. This is where you may want to consider not using one instead to increase your own profits. If you are a one off seller then this comes untenable, why go to all that effort for one property? But if you are a full time investor then you are essentially taking around ten per cent off your yearly profit because of this which is a huge chunk of cash.
Use The Right Images
The first thing you need to think about is what images to use on your site. Marketing is a tricky business, but if you are going to do it yourself you need the right pictures of your property. It isn’t as simply as taking a few snaps, there is more to it. You may want to go and find a realty photographer, they know what works. If you get the right images you are more likely to get the viewings that go with it.
Focus On Your Website
Now you have the images you need a website. On this website you can put all of your properties for sale and when they come up. Buyers may be attracted to it due to the lack of estate agency commision, but first you need to ensure it works. For the best results, use a website developer. You need to find a good host, then tell the developer exactly what you want and need. Check out other real estate developers’ websites to check it out and see what they do. Improve on what works and cut down on what does not. The more information you give your developer the better job they can do. Double check it all. You don’t want any glitches or issues stopping people shopping around, make sure it is accessible and easy to navigate too. You’ll also need to do some work with SEO, because it can ensure people looking for homes in your area stumble upon your website. Otherwise, they won’t even know it exists and there will be no chance of a sale.
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